If you’ve been part of our community for a while, you’ll know that She’s on the Money has never just been about spreadsheets or numbers. It started back in 2018 as a way to make financial conversations feel more human, more approachable, and way less intimidating. Since then, it’s grown into something bigger than we could have imagined: a global community, a top-rated podcast, bestselling books, courses, and thousands of women sharing their wins and cheering each other on.

But as we grew, something became clear… our brand wasn’t keeping up with us.

The last time we rebranded, it looked good on paper, but it didn’t truly feel like us. You told us the fonts were hard to read, the colours didn’t always work. And honestly? We kind of agree. So, we decided it was time. Not just for a fresh coat of paint, but for a rebrand that actually feels like who we are today, and where we’re heading next!

At its core, this rebrand isn’t just about us, it’s about you too! We listened when you told us what wasn’t working, and we wanted to create a brand that feels accessible, supportive, and empowering every single time you interact with us. Whether you’re listening to the podcast, joining a workshop, or scrolling your feed, we want it to feel clear, easy to connect with, and genuinely made for you.

Behind the scenes.

We didn’t do this alone (and trust us, it would’ve been chaos if we had tried). We worked with the brilliant team at Brighten Made all the way over in Iowa, who took our chaotic Pinterest boards and endless ideas and turned them into something cohesive and beautiful and we couldn’t be more obsessed with the outcome - they are branding geniuses!

We also teamed up with Belinda from Morph Studios for a big branding shoot (lights, cameras, plenty of behind-the-scenes action 💸🔥). Belinda just gets it, she’s helped us bring so many projects to life, and this shoot was no exception.

And the fab team at Studio NU, who helped bring the rebrand to life online and improve the digital SOTM experience, made sure everything feels seamless and fresh. If you’re reading this blog, you’ve already seen how good it looks - but here’s a little peek anyway 👀 We loooveeee it! And of course we made it in our trusty fave Squarespace 💕

But some of the real magic happened inside our own team. Our content department has been working overtime to make sure this rebrand isn’t just pretty, but practical too. Between countless huddles, pitch sessions, and way too many “what if we tried this?” moments, they’ve helped shape this rebrand into something we’re so proud of.

Behind the scenes they’ve been pulling together everything from fresh downloads to shiny new segments. They’ve whipped up a heap of free resources for you (baby budget, reno budget, holiday budget, mortgage fund tracker… you name it, they’ve made it). P.S. we’re always adding to the library, so if there’s a tool you’re dreaming of, tell us… chances are they’ll make it happen.

And of course, it wouldn’t be SOTM without your favourite spicy segments. You already know and love Pervy Paycheck, and soon you’ll be getting Pervy Portfolio, a peek into our community’s investment journeys. Because honestly, who doesn’t want to see what everyone is investing in and why?!

Genuinely, our whole team has poured their heart into this. From podcast planning to social strategy to community management, being a part of photoshoots, joining meetings, every corner of SOTM has been buzzing with excitement. We’re all so ready to finally share this glow-up with you all! Honestly, this rebrand feels like a love letter from our entire team to you.

And… Thank You.

To every single person who has listened, shared, joined, and supported us: thank you. You are the reason we do this, and the reason this rebrand feels so special. Your feedback, your wins, your questions, and your support have shaped this just as much as our team has.

So, here she is: a fresh new look, the same heart, and a whole lot of excitement for what’s next. Because She’s on the Money has never been just about money. It’s about freedom, choice, and community. And we’re so glad you’re here with us for this next chapter.